A Load-Bearing Bubble

College football’s obsession with money didn’t begin with the NCAA v. Board of Regents of the University of Oklahoma case, which the Supreme Court ruled on in 1984, but that’s as good a place for this to start as any other. As you’ve almost certainly heard by now, that case proved to be pretty important, striking down the NCAA’s ability to control the television rights for its member schools, opening the door for those schools and their conferences to deal with television providers directly.

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